The career of Margot Nijkamp is characterised by the start-ups of organisations like Packard Bell Europe, Intermec EMEA, Emergency One and Holst Centre. Margot was involved in these organisations from the start on an MT-level. The contents of her contribution lies mostly in Human Resources, Communication and Operations. At the start-up of the Holst Centre in 2005, Margot developed a specific HR-strategy to let talent flourish in Open Innovation. After several years Holst Centre had been successfully built up to 240 international talents at which point Margot started the spin-off: Red Bluejay. To explain and help other organizations to successfully implement Open Innovation Culture. Besides that, Margot is a real storyteller and loves to write novels.